Thanks to all your responses on my previous post about sustainablitly in fashion! It’s wonderful to read that I’m not the only one thinking more and more about this subject.
It’s been an interesting journey so far! So here it is: Part II
To continue a bit in the theme of my last posts I’m excited to show you even more colorful looks! And in my favorite color red.
I’d like to point out that when it comes to sustainable designer fashion it’s quite a challenge to find out more about it. Many brands are not displaying the way they are manufacturing their items or not showing even any responsibility for the pollution/waste and its influence on the environment. Luckily I got in touch with one of the designers that does approach this industry’s issue and is open about the way she thinks about it. Actually it’s the world’s first and only vegetarian luxury brand.
I’m talking here about Stella McCartney.
What impresses me is the straightforwardness of addressing this subject. The brand is aware of the fact that you can’t just turn completely environmentally friendly overnight but it’s doing many things to stay on it and try to produce at least a big part of their collection in a sustainable way. For example: they don’t use any animal products like leather, fur, feathers and skin. When it comes to their material they instead use vegetarian leather, organic cotton, recycled fabrics and more. (less methane, less toxic chemicals etc.)
Quote from Stella: ‘Our philosophy is that it is better to do something than nothing. For me, it’s about the basic principles: Sustainability is important, as is recycling. Everyone can do simple things to make a difference, and every little bit really does count.’
Can you perhaps remember when some people started throwing paint at the one’s wearing real fur? Back then people started loudly demonstrating against it. And this was not without effect, as a lot of brands stopped using real fur. Why can’t this also be the same way with polluting our environment? I wonder why there aren’t enough people stepping up to confront the industry a bit more. It feels a little bit strange that a lot of us are not ok with people wearing real fur, but do not seem to care that much when our way of consuming will eventually destroy lives of millions of real people around the world by polluting the only real home we have, our own planet.
To get back on designer fashion: Every step towards this sustainable direction is a good one and I hope that many more designers will follow this example. Although I can imagine it’s a difficult process which conflicts with the aim for most organisations to maximize profit. But I also believe that there are more and more people becoming aware of the negative side effects of one the the most polluting industries in this world, which is our beloved Fashion. As much as I love fashion and everything about it (especially the creative side), it does sometimes make me uncomfortable to see how people are over-consuming and not caring about the long term effect of their behaviour. The more I think about it, the more I feel like we are addicted to this quick and easy ‘fashion fix’ in which we feel a temporary high when buying something new for ourselves. The only problem is that this happy feeling disappears quite quickly and soon we start craving for another high.
I hope you will like the two Stella McCartney looks below.
Sustainable fashion doesn’t have to be boring at all!
Another red look 🙂
Photography: Ad van Benten.
Location: Museum Boijmans van Beuningen, Rotterdam